iHUB Mentors: Trends in SMM for Companies

On May 2nd, at iHUB Chișinău, the second edition of the iHUB Mentors series took place — a program that brings forward experienced professionals ready to share their insights with our community. The guest of this edition was Valentina Gaidarji, founder of VG Agency and a digital marketing specialist with extensive experience in communication strategies for local businesses from various sectors.

The theme of the evening — “Trends in SMM for Companies” — offered participants a realistic and up-to-date perspective on how brands can stay relevant in an ever-changing digital landscape.

Key topics discussed included:
✅ Real-life SMM strategies implemented in collaborations with brands such as Granier, Elody, Nikibee, Asko Clinic, and Malliny;
✅ The JJ Strategy – a framework used to build coherent, effective, and adaptable content;
✅ Clarifications on choosing the right legal form — patent or LLC — depending on the business activity;
✅ The importance of contracts in marketing-client collaborations — a key topic for the professionalization of the field.

The atmosphere was interactive, with targeted questions, experience sharing, and an open approach from the mentor, who shared both successes and challenges.

The event continued with an informal networking session, where participants exchanged ideas and made valuable professional connections.

We invite you to stay tuned for the next iHUB Mentors editions, which will continue to provide access to experts across various industries and relevant topics.